feature image of The Complete Guide to SEO for Your Awesome Website

When I had to learn SEO, I was overwhelmed with the amount of information and courses. Through the many hours glued to my screen, jotting notes and taking action. I want this article to help shine some light on what you need to know about SEO. 

It should be apparent that a website should be your powerful marketing tool, and it needs to be optimized for search engines if you want to reach your target audience. Most people use the internet to find products and services these days, rather than through more traditional sources like newspapers or magazines. If your site isn’t showing up on page one of Bing, Duck Duck Go, Firefox, or Google’s search results, then you’re missing out on a lot of potential customers, most likely in the thousands! 

In this blog post, I will discuss SEO-related topics, including what it is and why you need it for your website, how to get started with SEO on your new site, the benefits of having an optimized site, and what On-site and Off-site SEO are and what to focus on first.

  • Why a website needs SEO 
  • How to get started with SEO on your new website
    • Pick a name that is easy to remember and say.
    • Plan out how Your Site will be structured.
    • Create Content Before Launch.
    • Local SEO Means Increased Engagement, Traffic & Conversion
  • Local SEO Means Increased Engagement, Traffic & Conversion
  • What is On-Site and Off-Site SEO
  • Investment In SEO 
  • How to stay up-to-date on the latest in SEO trends and techniques

Why a website needs SEO 

Search engine optimization (SEO) optimizes a site so that it ranks higher in search results. A website’s ranking on Google or other search engines such as Bing, Yahoo!, and DuckDuckGo relies heavily on factors that can be improved through SEO techniques.

Although some believe Search Engine Optimization does not work for all sites, many users have had their rankings boosted significantly after implementing these guidelines to better optimize their content.

Some people are wary about investing time into researching keywords and coming up with an optimized title/meta description because they think this might only lead to temporary success. The truth is, if you’re doing SEO correctly, your efforts should pay off long-term by way of increased traffic from relevant searches your audience is typing.

Organic search is the primary source of website traffic for most businesses.

If you’re a business owner, you know that time is of the essence. Your site needs to be at the top of page one so your potential customer can find it quickly and easily.

That’s where SEO comes in! It gives your website an edge over other sites by increasing visibility on search engine results pages (SERPs).

How to get started with SEO on your new website

Pick a name that is easy to remember and say.

The domain name is the first opportunity to show visitors you’re a credible business. Search engines take this information into account, so your domain name must match what people are typing in when they want to find your site.

For example, if someone searches for “comfortable affordable shoes,” don’t use “shoes online” as the URL. Another thing to keep in mind is that you do not have to choose a domain that contains the name of your business. 

For example, let’s say your business is called Healthy Eaters on Central is your business name. Having the domain “HealthyEatsoncentral.com” is a little too much to type in. However, simply shortening it to “HealthyEats.com” is better because it memorable for your audience to search. 

Plan out how Your Site will be structured.

Keep your website organized and search engine-friendly with a site map. A site map is a list of pages on your website that helps you plan or create a practical and pleasing layout.

Creating a mockup, like a homepage, about page, or blog section, before constructing your website can make life easier for both the bot crawling through and organizing the website. You will know roughly how the website will look and how the pages will function with one another with a mockup.

Check out this blog I have written about creating a website. 

Create Content Before Launch.

Before creating a mockup or after, It’s a great idea to create content for the pages that are not likely to change or be updated regularly. So knowing what keywords you want to target will come in handy with what you will write on your web pages.

This is because keywords in the content you create are the first step in attracting more traffic to your site, making it easier for people who want information on what you offer. They’ll quickly find that information or answers to the questions they need to be answered.

The content has an enormous responsibility for how easily someone can search through it and contain relevant words or phrases. Creating quality content starts with determining anything specific about topics related to this topic: sports terms or industry jargon – before generating any text at all!

Local SEO Means Increased Engagement, Traffic & Conversion

Local SEO means your digital properties are optimized for the specific area you serve so people can find them easily and quickly, one step closer to making a purchase.

The reason is that your potential customer sees what you have to offer in their own neighborhood or city.

If they live nearby, then there’s no need for them to take the time and energy out of their lives to travel somewhere else just so that they can enjoy what you provide when it could be right around the corner from where they spend most, if not all of their days anyway!

The goal should always be to get as close as possible to being “the only game in town” regarding a particular service or commodity that somebody might want at any given point on time. And doing this by employing local marketing strategies such as SEO will help tremendously along those lines.

What is On-Site and Off-Site SEO

Off-page SEO is a process that begins on the internet and can have an impactful presence in SERPs. This includes making it more likely for others to link or promote your website, which will ultimately improve your perception of quality.

The process of off-page SEO begins with site promotion and link building. This can be accomplished through press releases, guest blogging, article marketing, social media posts, or other relevant methods to the success of your website topic. As more people find out about your website, they will grow in confidence and potentially include you in their own work.

If you are just launching your website, It’s a good idea to focus your attention on On-site SEO before taking on Off-site SEO.

 A great strategy is creating content that others will want to link to.

Investment in SEO

SEO takes time, but the benefits can be exponentially more than what is initially invested.

Most people don’t immediately see a difference when they start SEO marketing because it’s a slow and gradual process that builds up over time as we build relationships with our customers and SERP’s authority organically through content creation on your website.

SEO is a long-term strategy in a never-ending game of chess. Organic growth takes time, and SEO experts know that it’s not something you do overnight.

It can take months for the natural organic process to work, but when done right, your website will be on top, with an increase in traffic and conversions from all angles.

How to stay up-to-date on the latest in SEO trends and techniques

There are many tools out there that offer to keep you up-to-date on the latest SEO trends and techniques.

Some of these include:

  • Google Webmaster Tools or Search Console (specifically for Google)
  • Many publications write about SEO that you can take advantage of, such as Search Engine Journal and Neil Patel.
  • Moz’s Link Explorer, an excellent resource for comparing your site with competitors as well as seeing what keywords they’re ranking highly in search engine results pages (SERPs)
  • Hootsuite – beneficial if you manage multiple social media accounts on behalf of your business because it allows you to schedule updates across all platforms at once!
  • Let’s not forget about Twitter chats (#SEOchat is one), which happen to live where experts in the area provide their insights into questions asked by followers.

You do not have to become an SEO expert, but knowing and pairing the knowledge with your niche market will make you an unstoppable force.

Conclusion

This blog post has offered you a glimpse into the world of SEO, what it is, and why you need it for your website. I have also shared some tips on how to get started with an optimized site. There are so many benefits to having a well-optimized website that I can’t list them all here! But in short, if you want more people visiting your site or buying from you online, then investing time and money in SEO might be just what the doctor ordered. If this sounds like something up your alley (or even down it), subscribe below to stay updated on new posts about digital marketing trends and website strategies!

Subscribe

* indicates required

How to Make Your Website SEO-Friendly cover photo

We all know how important it is to make our website SEO-friendly and the only way to do it is by increasing organic search ranking. The days of stuffing keywords and paying for ads are long gone, but that doesn’t mean we stop looking out for ways to improve the search engine ranking of our site. One way is by making sure you have a mobile-friendly design, and another one is by optimizing your WordPress blog posts for organic search engines.

Use keywords in your blog post title.

It’s essential to include a targeted keyword in your blog post title if you are thinking about increasing organic search ranking. By doing this, Google may rank you higher for that term because it is more likely to be relevant and helpful content. Ensure not to stuff keywords or use them unnecessarily, though – the key is using targeted keywords appropriately.

Here is a tip, according to Wordstream, “50% of search queries are four words or longer.”

Search queries or keywords that are four words or longer are called long-tail keywords. Long-tail keywords tend to be more effective because it shrinks the competition to be on Google’s first page. 

For example:

instead of wanting to make my title for this article “Tips on how to use SEO.”

SEO already has a saturated market full of websites trying to compete for ranking high for SEO.

This is why narrowing it down with long-tail keywords becomes effective. 

“How to Make Your Website SEO-Friendly: Tips for Increasing Organic Search Ranking”

“Make your website SEO-Friendly” and “Increasing Organic Search Ranking” are forms of long-tail keywords that can boost my SEO and decrease competition. 

The easiest way to find forms of long-tail keywords is with the Google search bar. 

image of using google search bar to find keywords
Image of using Google Search to find long-tail keywords.

Although keywords are important, It is much more important to think of the reader first and then think keywords.

Add meta descriptions to each blog post.

Meta descriptions tell Google what your blog post is all about. The descriptions are essential for helping Google stay relevant with what readers are googling. It’s necessary for search engine optimization because this description can show when someone does an internet search, and it also appears as the snippet on SERPs (Search Engine Results Pages).

The meta descriptions should include targeted keywords but don’t overstuff them, or you will risk being penalized by Google.

The general rule for writing meta descriptions is:

  • Don’t focus too much on character count and focus more on describing to the searcher what your article is about. 
  • Draw interest to the person seeing your description. Starting with a question is always a great way to create interest because a question helps lead the reader into wanting to read more. 
    • Ex: “Do you want more traffic? this article will give you insight on how to increase organic search traffic by making your website SEO-friendly.”
  • Use your keywords. I used the two long-tail keywords that I want to rank for in the meta description as shown above. Always use the two long-tail keywords in your description that you also use in your title. 
  • This rule is essential, DO NOT DUPLICATE your meta description. Duplicating descriptions is one of the common reasons why Google penalizes websites. Every meta description should be unique and never the same. 

Include a keyword-rich header tag 

Header tags are for headings and sub-headings.

header tags consist of 

H1, H2, H3, H4, H5, H6

The most common tags used are H1, H2, and H3. Due to many websites getting in trouble for not being ADA compliant, It’s important to use tags consistently. 

For example, H1 should always be the page title. H2 should be used for page title sub-headings or page headers. H3 are for sub-headings for page headers.

When it comes to SEO, one of the most important things is your metadata. That’s why you need to include keywords and keyword phrases in as many header tags as possible – tags.

Create an XML sitemap for search engines to index your website more efficiently.

An XML sitemap is a file that lists all of the metadata of your page on your website that helps with increasing organic search ranking. This will help search engine crawlers index your site more efficiently, which in turn improves your organic rankings for those keywords and phrases you want to rank higher!

With WordPress, access to your XML site is easy to do. All you need to do add wp-sitemap.xml at the end of your domain. 

ex: mywebsite.com/wp-sitemap.xml

In 2020, WordPress added this feature for version 5.5. 

Make sure you have the correct tags and categories set up on WordPress

If you are new to blogging, there is a lot of information on setting up tags and categories to make your site more search-engine friendly. Google has an excellent resource for this as well!

Don’t forget that good content with proper formatting will rank higher in the SERPs than spammy articles or poorly formatted ones without.

Categories are parent topics for your posts. You can use them to organize the content on your site, like a table of contents in an e-book or magazine. 

Categories help you group all their posts, so it’s easy to find what you’re reading are looking for. Use categories at different levels – main level ones will contain other more specific terms that may apply only under certain circumstances, such as “business,” which has blog entries about work experiences. Sub-categories are for topics related to another topic.

Category: 

  • Website

Sub-Catagory: 

  • WordPress
  • SEO
  • Page-builders

Tags are to describe specific details of your posts. Think of these as the index words for your site’s content, letting you micro-categorize it at will. Tags can not be hierarchical in any way; they’ll appear with related tags next to them, like on social media sites such as Tumblr and Facebook if users have search options enabled or follow tags that match what is being searched. 

Write posts with content relevant to your site’s topic, not just filler text or spammy links.

according to Google, spammy articles is defined as:

“A rich result may be considered spam if it harms the user experience by highlighting falsified or misleading information. For example, a rich result promoting a travel package as an Event or displaying fabricated Reviews would be considered spam.”

Google has been cracking down on websites with spammed articles, and if you want to avoid being penalized by the search engine giant, make sure your posts are full of quality content. Of course, I doubt this is you. 

But once again, it is essential to highlight the relevance of your content.

For example, an article about a new phone case won’t do well if it has a misleading title. One of the best ways to show relevancy is by including keywords in your title or introduction paragraph and then linking them with related posts for relevant readers.

Conclusion

These WordPress SEO tips should give you a headstart in increasing organic rankings for your website!

If you want to maximize your website’s visibility in search engines, make sure it is mobile-friendly and that you are optimizing WordPress blog posts for organic search. This will not only help with the SEO of your site but also increase traffic. Contact us today to learn more about how we can start improving your website’s exposure on Google!