My inspiration to become embark as a solopreneur came from my father, who had a business and managed to survive through the 2008 recession. In Albuquerque where technology felt slower than in other areas of America in those days we didn’t exactly know how best to use the internet or whether is SEO worth it for small businesses as a tool for business growth – but today? You better believe it’s gonna be worth your time!

When times are tough, big businesses don’t pull back on their marketing spend—they actually increase it. And a big part of that increased spending usually goes towards Search Engine Optimization (SEO). Why? Because SEO is one of the most effective, efficient, and strategic ways to make sure your business is visible online, not just today but in the future, when people are looking for the products or services that your business offers. 

In fact, SEO should be a key part of any good marketing strategy, regardless of whether the economy is booming or in a downturn because SEO is a long-term game. But in times like these, when consumer confidence is low and everyone is tightening their belts, it becomes even more important. If you’re not doing SEO, now is the time to start. Here’s why. 

SEO Helps You Get Found Online

So is SEO worth it for your small business…The first and most obvious reason to invest in SEO is that it helps people find your website when they’re searching online for the products or services you offer. And when people are looking to buy what you have to provide, that’s when you want them to find you! 

SEO does this by helping your website rank higher, which any goal is to be in the top five on page one of Google, in search engine results pages (SERPs). When your website appears at the top of SERPs, searchers are more likely to click through to your site than if it’s buried on page 10. In fact, according to Inter-growth “75% of people never scroll past the first page of search engines.“. So if you’re not ranking on page one—or at least in the top five—you’re missing out on a lot of potential traffic. 

SEO Drives More Revenue Than Any Other Marketing Channel 

Investing in SEO also pays off in terms of ROI. In fact, SEO has been shown to have a higher ROI than any other marketing channel, including paid search ads, display advertising, email marketing, and social media. 

A study also found that in “2019 search engines were still generating an impressive 65% of website traffic and nearly 70% of website revenue“—which means that if you’re not doing SEO, you could be leaving a lot of money on the table. 

Your Competition Is Doing It 

Even if you’re business is small, chances are your competition is doing some form of SEO—and if they’re not, then that gives you a huge advantage! That’s because SEO isn’t just for big businesses anymore; small businesses will benefit from it just as much as their larger counterparts. In fact, 70% of marketers surveyed, say that SEO has helped businesses increase traffic, leads, and sales. So if your competition is doing it and reaping the rewards, shouldn’t you be too? 


Don’t let tough economic times put a damper on your marketing efforts—if anything, now is the time to step up your game and invest in proven strategies like Search Engine Optimization (SEO). Not only will SEO help you weather the storm by driving more traffic and revenue to your website; but it will also give you a competitive edge over other businesses in your industry who may be cutting back on their marketing spending. So what are you waiting for? Start optimizing your website today!

If your still wondering is SEO worth it for your small business, Reach out to me or sign up for a free website and SEO consultation!

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